The Magic have been doing a couple of events to celebrate their new partnership with Chase bank.
Last week, the Magic announced the partnership with Chase to be the team's official financial services institution. Chase became one of the Magic's Champions of the Community which comes with sponsorship inside the Amway Center -- the club level was named for Chase -- and opportunities to promote events around the community.
Chase and the Magic partnered up last Saturday to help refurbish an outdoor basketball court at Pine Hills Elementary School. It was the first of 10 planned court refurbishments around Orlando planned by the Magic and Chase. Arron Afflalo was at this first event meeting fans and helping with the project.
We are big fans of our local communities and the things that keep our cities vibrant—the energy of the Magic and the modern, youthful spirit of Amway Center are part of what makes Orlando so unique and attractive to locals and visitors alike,” said Mel Martinez, chairman for JPMorgan Chase in Florida. “We are eager for customers to experience what the Chase and Magic brands can deliver together.
Yesterday, Jameer Nelson met with fans at Chase's downtown location to sign autographs and take pictures with fans.
All this community service stuff is great and is part of what makes the Magic such a great part of the community. Business-wise, though, this partnership already appears to be paying dividends for the Magic.
Magic CEO Alex Martins told Josh Robbins of the Orlando Sentinel last week that Magic sponsorship revenue is at an all-time high and season ticket sales are outpacing the team's predictions even with Dwight Howard's departure. While attendance is down, that was somewhat expected.
It is good to hear the Magic doing well in that department. Now it is about getting the on-court product back up to par.