Amway Center, Phase 2 begins
On Monday, the Orlando Magic unveiled to the city of Orlando the outlines of its plans to build an entertainment complex across the street from Amway Center. The plan would build additional hotel, retail and business space in downtown Orlando on the location where Orlando's Police Department is currently headquartered.
Alex Martins told the Orlando City Council that there is enough demand to move forward with the $100 million plan (h/t Mark Schlueb of the Orlando Sentinel):
There is great and exciting opportunity for a sports-and-entertainment district right in that core," Martins said. "There is demand in downtown Orlando for all these components, in addition to additional residential."
This was always part of the plan for the Magic. When Orlando was reviewing the best way to build its stadium, it looked out how FedExForum helped revitalize Beale Street and how Los Angeles built L.A. Live around the Staples Center. Indeed, the Barclays Center was also the hub for developing the Atlantic Yards area in Brooklyn.
This is eventually what the Magic want to accomplish. In fact, the original facilities plan that the City of Orlando and the Orange County Board of Commissioners envisioned a continuous entertainment district going from the Dr. Phillips Performing Arts Center at one end of downtown going through (and hopefully revitalizing) the Parramore area and ending at the renovated Citrus Bowl.
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